Epoxy and polyaspartic floor coatings may seem similar, but the customers who want them, the price points, and the marketing strategies that work are very different. If you want to get consistent leads and booked jobs, your ad strategy needs to match what you’re actually selling.
At Concrete Leads Now, we’ve built a complete marketing system tailored for concrete coating contractors. Whether you install epoxy, polyaspartic, or both — we create separate, high-performing campaigns that match your services and customer base.
What’s the Difference Between Epoxy Flooring Marketing vs. Polyaspartic Marketing?
Understanding Epoxy vs Polyaspartic Coatings
Before we dive into marketing, it’s important to know how these two products differ from the customer’s point of view.- Epoxy Coatings: Durable, cost-effective, and popular for residential garages. Customers are usually price-conscious and more familiar with the term “epoxy.”
- Polyaspartic Coatings: Faster cure times, UV stable, and higher performance. These are positioned as premium coatings with a bigger price tag.
Customer Demographics for Each
Epoxy Flooring Marketing:
- Typical buyer: Homeowners, especially DIY researchers.
- Common use: Garage floors, basement floors.
- Mindset: Budget-friendly, wants a clean look without breaking the bank.
- Search behavior: Googling terms like “epoxy garage floor near me.”
Polyaspartic Flooring Marketing:
- Typical buyer: Upscale homeowners, commercial property managers.
- Common use: Patios, pool decks, high-end garages, commercial applications.
- Mindset: Willing to pay more for durability and fast turnarounds.
- Search behavior: Focuses on benefits like fast install, no yellowing, premium quality.
Knowing who you’re speaking to changes everything from your ad copy to your landing pages.
Messaging That Resonates
Epoxy Marketing Message Examples:
- “Affordable garage floor coatings that last.”
- “Transform your garage in just one day with durable epoxy.”
- Focus on durability, cost-effectiveness, and visual upgrade.
Polyaspartic Marketing Message Examples:
- “Next-generation coatings built to last.”
- “Premium protection for patios, pool decks, and garages.”
- Emphasize performance, fast curing, and higher-end applications.
Contractor Tip: Polyaspartic customers often don’t know the term — focus on problems (cracking, peeling, fading) and the premium benefits your solution offers.
Price Positioning
Price expectations play a huge role in conversion rates.
- Epoxy Jobs are typically quoted lower, making them easier to sell with simple offers or discounts.
- Polyaspartic Jobs need to be positioned as premium — think “investment” instead of “deal.”
If you’re running the same discount-heavy campaign for both, you’re probably losing out on better-margin jobs.
Examples of Ad Strategies
Here’s what works on the ground with real campaigns run by Concrete Leads Now:
Epoxy Flooring Ad Strategy:
- Platform: Facebook & Google Ads
- Offers: “Garage Floor Makeover for Under $X”, “Limited Time – $250 Off Epoxy Floor”
- Visuals: Before/after of messy vs. coated garage
- Targeting: Homeowners, age 30–65, middle-income brackets, zip-code targeting for suburban areas
- CTA: “Get Your Free Estimate Today”
Polyaspartic Flooring Ad Strategy:
- Platform: Google Search & Instagram Reels
- Offers: “High-Performance Patio Coatings in 1 Day”
- Visuals: Finished patios, pool decks, quick install footage
- Targeting: High-income zip codes, homeowners with pools, HOAs, commercial facilities
- CTA: “Book a Consultation with a Coatings Pro”
Want more proven tactics? Check out Winning Advertising Tactics for Promoting Concrete Coatings and How to Use Online Advertising to Increase Floor Coating Leads.
How to Choose Which Marketing Path for Your Business
Start by asking two questions:
- What product do you want more of?
- What areas are you targeting?
If your goal is high-volume residential garage jobs, epoxy marketing works great. If you’re chasing premium installs or looking to stand out from other contractors, polyaspartic messaging gives you the edge.
Many contractors do both — which is why your marketing system should separate the two with tailored campaigns, landing pages, and follow-up.
Concrete Leads Now helps you manage your full customer journey — from first click to booked job. Our system covers all three pillars: Brand, Customers Now, and Customers Later.
Frequently Asked Questions (FAQ)
How much more does polyaspartic flooring cost than epoxy?
Polyaspartic coatings often cost 30–50% more than epoxy but offer better performance, faster curing, and UV resistance.
Can I market both types at the same time?
Yes, but you need separate landing pages, messaging, and follow-up flows to match each product’s target audience.
Which type of customer should I focus on first?
It depends on your goals. If you want fast, high-volume installs, start with epoxy. If you want bigger jobs and higher margins, go polyaspartic.
Ready to Book More Coating Jobs?
Partner With a Team That Knows Epoxy & Polyaspartic Inside and Out
At Concrete Leads Now, we don’t just run ads — we built our system while running our own coatings crews. We know what homeowners and property managers want, and we build complete marketing systems that bring them straight to you.
📞 Call us today at (423) 295-7827 or
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We deliver exclusive leads, proven ad strategies, and full-service support — so you can focus on installs, not chasing leads.