Small Business Guide to Advertising Concrete Coating Services
When running a small business in the concrete coatings industry, getting the word out can feel like a full-time job. At Concrete Leads Now, we understand contractors' challenges when promoting their services. Effective advertising is essential to stand out in a crowded market, whether you're coating garage floors, patios, or commercial spaces.
Understand Your Target Audience
Before you spend a dollar on ads, take time to define who you’re trying to reach. Are your ideal customers homeowners looking to upgrade their garage floors? Or are facility managers searching for a durable commercial flooring solution?
Knowing your perfect customer allows you to customize your marketing messages to address what matters most to them. For example:
- Homeowners care about aesthetics, safety, and ease of cleaning.
- Commercial clients prioritize durability, quick installation, and long-term savings.
Choose the Right Advertising Channels
There’s no one-size-fits-all approach to small business advertising. The most effective platform will depend on where your customers spend their time and how they search for services.
Here are some top options for advertising for concrete contractors:
Google Ads
Google Ads helps you capture people actively searching for services like yours. Target keywords like “garage floor coatings near me” or “concrete floor coatings [your city].” These leads are often highly intent and ready to take action.
Facebook & Instagram Ads
Social media is great for showcasing transformations and before/after photos. With the right targeting, you can reach homeowners in your area who may not be searching yet but are likely to be interested. This works especially well with retargeting campaigns.
Local SEO & Google Business Profile
Make sure your Google Business Profile is fully optimized. This includes updating service areas, adding photos, and posting regularly. It’s a powerful way to attract local traffic without paid ads.
Yard Signs, Wraps, and Flyers
Traditional marketing isn’t dead—especially for local services. Use branded signs and wraps to turn each job site into a mini billboard. Include a QR code or website URL so curious neighbors can check you out instantly.
Create Eye-Catching Ad Content
No matter where you’re advertising, your content must stop the scroll or grab attention quickly. High-quality visuals and compelling copy make all the difference.
Here are a few tips:
- Use Before & After Photos: These are perfect for showing the transformation your coatings provide.
- Highlight Benefits: Think smooth, slip-resistant, easy to clean, and long-lasting.
- Feature Social Proof: If possible, add a review or star rating to your ad.
Include a Clear Call to Action: Whether it’s “Book Your Free Quote Today” or “See Our Gallery,” give people a next step.
Test and Improve
Advertising isn’t “set it and forget it.” Begin with a small budget, experiment with various messages or visuals, and monitor which ads bring in the most leads. Over time, you’ll learn what works best for your market.
Pay attention to metrics like:
- Click-through rate (CTR) – Is your ad catching people’s attention and getting them to click?
- Cost per lead (CPL) – How much are you paying to get someone interested?
- Conversion rate – How many leads turn into actual estimates or sales?
Small changes in your targeting or creativity can make a big difference in your results.
Set a Realistic Budget
You don’t need a massive marketing budget to compete—just a smart one. Allocate funds toward platforms with the highest return and scale as you see results.
A typical starting point for paid ads might be:
- $500–$1,000/month on Facebook/Instagram
- $500–$1,000/month on Google Ads
- $200–$300 for occasional print marketing or signage
Be sure to track your results so you’re not spending money on ads that aren’t working.
Leverage Automation and Follow-U
Generating leads is only half the battle. Following up quickly and consistently is what turns interest into booked jobs. Use a CRM or lead management tool to automate follow-up texts, emails, or calls. Responding within 5 minutes dramatically increases your chances of landing the job.
Let Us Help You Grow!
Stop guessing and start growing. Partner with Concrete Leads Now to launch ad campaigns that fill your calendar and boost your bottom line. Whether you’re just starting or looking to scale, our team is here to help. Contact us today!
